A question that I am often asked is: “At what time of year should I start to sell Corporate Golf Products to my customers?”
UK Corporate Golf Season
The corporate golf day season in the UK usually starts at the end of April and ends with the last golf day being completed around mid October.
Obviously the weather determines when the golf season starts and finishes with the golf courses being too wet and the weather too unreliable to arrange golf days in the winter months.
School holidays also play a role in determining the date of a golf day with the last two weeks in July and the first three weeks in August usually being avoided as potential dates for a golf event. This is to avoid a potential clash with family holidays, which would in turn mean a poorly attended golf event.
Selling In
The ‘selling in’ period for corporate golf days should start around two to four months prior to the golf day. So if the golf day is in May then you should be furnishing your customer with a plain end-user golf brochure or an online flip page brochure and directing them to the end user web site by late February. This should leave plenty of time to discuss product selections and budgets.
One Stop Shop
As gift distributors you have all been asked many times by customers “can you get me some golf tees with my company name on” or “can you source for me some golf towels for my golf day”.
You then start to visualise problems: “I will order the tees from Company A, but then do I get the towels from Company B? I will have to deal with all of those approval sheets and print colours etc, what a pain, four small invoices from four different suppliers – more paperwork”
“It is a complicated business, maybe I will not bother, I don’t understand golf anyway!”
But you should bother and as a business model it is easier and safer to have a greater number of smaller revenue streams.
Find yourself s a specialist golf logo company as a “One Stop Shop” – order all of the products at one time and send the logo only once – it is easier.
Selling Tools
As a gift distributor you have thousands of products that you could possibly sell to a golf day organiser but having very presentable and easy to use selling tools as below will undoubtedly clinch the sales.
- Logo Golf Merchandise Brochures
- Logo Golf Merchandise Website
- Logo Golf Flip Page Brochures
- Logo Golf Merchandise E-mailers
The above are also available with No Prices and with Euro Prices – these are the selling tools that you need..
